* the program is liable to change
25 NOVEMBER 2019
Europeana Data Day: where cultural heritage and digitisation meet
Get to know more about how cultural data can be published on the Europena.eu website. Prepare your digital artifacts for processing by Europeana.
A special one day workshop program in the Hungarian National Museum for FREE on 25 November at MuseumDigit Conference.
26 NOVEMBER 2019
Welcome speech by Mr. Benedek Varga, Director of Hungarian National Museum and Ms. Hajnal Kassai, head of department of museums, Ministry of Human Capacities
An extraordinary museum lies hidden under the busy centre of Amsterdam which visitors can view with a metro ticket. With the extension of the underground line, some 700,000 objects were unearthed from the old river bed of the Amstel River. The Rokin metro station is now home to the special exhibition that presents life in Amsterdam through ten thousand objects dating from AD 1200 to 2005. They are grouped by various themes, such as Buildings and Structures, Science and Technology, Food and Consumption or Games and Recreation. The city archaeologist of Amsterdam, Professor Jerzy Gawronski unveils the secrets behind the creation of the Below the Surface project and introduces us to its spectacular website.
Prof. dr. Jerzy GAWRONSKI
Professor of Archaeology, University of Amsterdam
What do museum professionals need to thrive in a digital environment? How can museum professionals be equipped with skill-sets responding to thesee ever-changing needs of society? What are the digital and transferable competences in the museum sector? Digital transformation needs museum professionals with new competencies, adequate to the future needs of the institutions and the public that they serve. Mu.SA project identified the necessary skill sets and created tools to help museum professionals to acquire these competencies and prepare them to respond to the ever-changing needs of society. Find out how museums can address digital transformation and embrace the new opportunities to become a part, or even the leaders, in the future of the cultural scene that will rise.
museologist, Mu.SA Project Manager, ICOM Portugal
Digitalisation is one of the determining factors of competitiveness, and the success of digital competence development ensures that Hungary is one of the winners of the digital transformation.
The presentation will provide an overview of the development and implementation steps of the Digital Competence Framework and how to apply it in the cultural sector.
Senior policy analyst, Center for Digital Pedagogy and Methodology
Access to digital cultural heritage content is a growing need in the creative society. The MuseuMap service, operated by the National Museum’s National Centre of Museological Methodology and Information (MNM-OMMIK), has been collecting and making digital content available for the industry since 2015. As the Public Collection Digitization Strategy (KDS), launched in 2017, aims to provide a service-oriented approach beyond collection and publishing, MuseuMap’s flagship projects aim to support educational, tourism and recreational development and digital resources. Different target groups (teachers and students in public education, tourism professionals, people with disabilities) should be able to use it as creatively as possible and according to their needs.
Digitization and Content Development Group Leader, Hungarian National Museum – National Centre of Museological Methodology and Information
What are the experiences of the participants of the Public Digitization Strategy? Can the original objectives be achieved? The purpose of the roundtable is not only to enable industry aggregators to share their achievements and plans but also to provide the general public with a comprehensive picture of the current situation and opportunities for the institutions.
SZ. FEJES Ildikó Head of Department, Hungarian National Museum – National Centre of Museological Methodology and Information
FONYÓDI Krisztián Department for Digitisation and Photography, Museum of Fine Arts
RÉPÁSZKY Lipót Head of Department, Department of Archives, MTVA
MACZELKA Árpád Project Coordinator, National Széchényi Library
SZATUCSEK Zoltán Director, Directorate for International Relations and European Union Projects, National Archives of Hungary
RÁDULY György Director, Hungarian National Film Archive
SZÜTS Etele Head of Department, Digital Archive Development Department, Forum Hungaricum Nonprofit Ltd.
moderator: KATONA Júlia Manager and Museologist, Schola Graphidis Art Collection
AI has rapidly become a part of our everyday lives – from ordering an Uber or suggesting our next Netflix binge. It’s now creating smarter, engaging and dynamic museums. From visitor facing experiences to behind the scenes operations, dive into the mysterious world of big data analytics and AI, discover case studies and ethical dilemmas and see the future through the lens of this new era in museum technology.
Big Data expert, Dexibit
Royal City of Loches is one of Europe’s most imposing dungeons of its time, and it’s also one of the best conserved. A masterpiece of medieval military architecture, it was converted into a royal prison by King Louis XI. At the entrance pavilion visitors are taken into the murky world of the medieval dungeon. The setting up of the HistoPad, a digital mediation tool that allows you to go back in time through augmented reality, 3D reconstructions and interactive functionalities, at dungeon of Loches at the end of 2018 was an important milestone in requalifying the site’s overall offer to visitors. The talk will give a brief review of results in the light of the expectations and will particularly discuss the question of post-visit data, their typology, the different levels of insights they offer and the major contribution they make for a more detailed knowledge of the visitorship.
Director, Curator, Royal City of Loches
The MTVA’s National Audiovisual Archive holds 13 million photo negatives and 8 million radio magnetic tapes, in addition to some 20 million prints. It would take decades to process and tag these with human resources with the right metadata. Therefore, NAVA has come up with a machine learning solution, the photo archive is catalogued and searchable using machine learning algorithms. When it comes to machine learning and face recognition, we most often think of an online image system or a social networking site. However, intelligent image processing is now available to all interested developers. In this lecture you will learn what artificial intelligence reveals about our past and what we can find in photos thanks to algorithms.
Head of Department, Department of Archives, MTVA
With the explosive growth of data, the significant technological advances in graphics processors, and the new advances in science, Artificial Intelligence (MI) research and development has achieved outstanding results in many scientific fields in recent years. In addition to modelling machine speech and visual functions, MI algorithms are capable of translating, defining music styles, predicting user preference, identifying a user, and even writing, drawing, painting, and composing music. The presentation will cover, amongst others, what MI is; what it can and cannot do; how today’s MI solutions are made; what databases, software and hardware solutions we can rely on and what we need to build our own AI solution.
Dr. GYIRES-TÓTH Bálint
Senior Lecturer, Budapest University of Technology and Economics
Our world has undergone spectacular and significant changes in the last 10 years which poses a major challenge for all of us. What makes a museum smart? The talk highlights the changes and opportunities we are seeing smart museums and demonstrates how easy it is to make progress in the field. The permanent exhibition of the Road Museum, opened in 2011, confronts us with the modern requirements of museums – informative, immersive, easily accessible and aware of the needs of the millennial generation. The talk presents the achievements so far and directions for improvement.
Collection Manager, Kiskőrös Road Museum
Territory Manager, HPE Aruba
Presales Consultant, Aruba, Hewlett Packard Enterprise
27 NOVEMBER 2019
As President of ICOM CECA, Ms O’Neill presents «The CECA Best Practice Tool» as a proposal for developing museum education internationally. Some aspects of this tool could help to implement digital mediation tools in both tangible and intangible collections and to adjust these tools to the needs of today’s museum audience. The talk will discuss how and to what extent the four dimensions of relevance -institutional, scientific, social and economic- highlighted in the best practice tool and together with the educational outcomes may be taken into consideration in any project using digital technologies. Museum research, however modest, can give valuable indications about the actual use of devices by the visitors and its potential benefits.
museologist, museum educator, President of ICOM CECA (Committee for Education and Cultural Action)
Accessibility is an interdisciplinary concept that gives museums the opportunity to be inclusive and, consequently, more relevant. The potential offered by this area is much wider than the expected results, which are usually aimed only at people with disabilities: accessibility, in fact, fosters lifelong learning for anyone, promotes internal skills development, strengthens radical thinking, and supports the deconstruction of stereotypes. From traditional to postmodern museums, accessibility should always be considered a priority for any institution that wants to enter into dialogue with people. But how to start? What are the processes and steps to take? How to face the challenges?
Maria Chiara CIACCHERI
Independent museum consultant, expert on accessibility and interpretation practices
Inclusivity is a big challenge for the museum’s world: It’s about embracing the diversity that requires cultural institutions to bridge their top-down leadership decisions —which mostly works upon macro-level values with their bottom-up engagement strategies and actions —caring for the micro-level sensibility to people. This talk aims to discuss the value of both the emphatic and systemic competencies of design in such difficult context to foster, first of all, a better understanding of “inclusivity” in museums’ overall experience offer and secondly, to discuss how, instead, design helps to put people in the center from the very beginning of any process and decision in the cultural sector. By the end of the talk, you’ll dive into some of the design methods and tools to see how they can sustain both the this “macro” and “micro” inclusivity in your work.
designer, founder of Jüniör
What makes a museum inclusive? Does unobstructed access directly mean equal access? The presentation aims to point out the importance of inclusion and to introduce the basis of easily understandable communication which can help to organize more accessible and enjoyable exhibitions for a greater public.
FARKASNÉ Dr. GÖNCZI Rita
university lecturer, Special Needs Teacher, National Centre for Disability and Social Affairs Non-profit Ltd.
Interactive installations displaying spectacular digital content are becoming an essential part of modern museums. The talk’s focus is on the meeting of museums and data visualisation: where and how can you use data in a new context? How can we present them to visitors in a useful and engaging way? The international and Hungarian best practices will give a good insight into this exciting territory.
Expert in Data Visualization, ComNest Ltd.
Only what we see can be interpreted and analyzed, which is why data visualization aids the overview, interpretation and analysis of large amounts of data. Technological advances are continually offering new solutions, and the redevelopment of OMMIK’s MuzeumStat service is building on these new opportunities. During the development process, complex questions arose: what type of data should be visualized? Which method shall we choose? How can we resolve inconsistencies in the statistical reports? How can we keep pace with, in a simple but spectacular way, the constant change in the institutional system? The presentation introduces the design and development process of the revamped MuzeumStat site and presents its benefits and services to institutions, maintainers, researchers and journalists.
SZ. FEJES Ildikó
Head of Department, Hungarian National Museum – National Centre of Museological Methodology and Information
A beautiful bronze incense burner from Egypt and a shining golden sword from the National Museum in Budapest. What do they have in common? Find out using the Cross Culture Timeline. The Cross Culture Timeline (CCT) is a digital tool developed to support a travelling exhibition curated by CEMEC (Connecting Early Medieval European Collections) consortium of ten European museums and cultural institutions. The aim of the tool is to place objects from different museum collections in Europe in their historical and geographical context and to connect them by themes. This presentation shows how the CEMEC institutions, together with the technical partner Noho, developed and adjusted the CCT to support the semi-permanent exhibition spaces in the Allard Pierson in Amsterdam.
Laurien DE GELDER
Curator, Allard Pierson
Heritage Account Manager, Noho
How can we restore the readability of a damaged document? How is it possible to make the invisible visible, to see the tiniest details and material destination of an object? Phase One’s new automated Multispectral Imaging Solution offers a non-invasive method to digitize in an efficient, non-time-consuming way. Images are captured only once in the highest resolution possible, reducing the need for handling the material. This automated process enables the research into the materials, pigments, bindings, retouching and underdrawings. Moreover, Multispectral Imaging is an analytical tool that delivers important information about an object and can guide other investigations, thanks to multi- and narrowband Image informations.
Annette T. KELLER
Expert in Multispectral Imaging, ArtIMAGING
At this year’s conference, we are introducing a new format to find out what issues, problems, ideas engage and move people in the GLAM sector. The three roundtables are dedicated to a specific topic: museums and climate change, the impact of digital transformation and social media presence on museum operations, and safeguarding the mental well-being of museum staff.
Share your opinions and experiences with our experts and MuseumDigit participants.
Dr. CSORBA Gábor: Tempora mutantur: changing climate, changing museums?
- How does climate change affect museums?
- What role do museums play in climate action?
- Applying collection information for climate research
KÓNYA Béla Tamás: #Updates
- How does museum strategy-making change in the 21st century?
- Why do we need to digitize artworks (inventory, revision)?
- How do digital content, online presence and social media affect the way the museum works?
CSORDÁS Izabella: “What is it now?” – useful tips to motivate you
- What are the things that block you most often in your work routine?
- What kind of motivation helps you deal with these situations?
- “I would like to …”: This is what I would recommend to myself, the head of the institution, to make the museum an even better, more motivating place.